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September 26, 2012Mobile Advertising is the One to WatchIDG Global Solutions Mobile devices are invading the workplace as they have at home.  Bring Your Own Device (BYOD) is...

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• It’s Official: News Consumption is All About Social and Mobile
• Mobile Advertising is the One to Watch
• Digital Ad Spend Slows

Research

September 14, 2012IDC: Mobile ad revenues to jump to $14.2b in 2014Boston Globe Worldwide mobile ad revenues will jump from nearly $8 billion this year to $14.2 billion in 2014, according...

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September 27, 2012It’s Official: News Consumption is All About Social and MobileGigaom Anyone who watches the way those around them consume the news, or thinks about their own news consumption habits, is...

Recent Posts

• It’s Official: News Consumption is All About Social and Mobile
• Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART]
• The Facebook Social Media Train Slows Down

Research

September 20, 2012Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART]Mashable After severing ties with LinkedIn, Twitter inadvertently helped opponent Facebook snag 1000% more page referrals from the professional social...

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September 14, 2012What marketers want from media- Marketing services valued for lead-gen, but challenges remainMedia Business Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to...

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• Half Of B2B Lead Gen Marketers Use Integrated Automation; Expect Faster Growth
• What marketers want from media- Marketing services valued for lead-gen, but challenges remain
• IDG Enterprise’s Premium Data Services enables marketers to retarget online campaigns

Research

September 20, 2012Half Of B2B Lead Gen Marketers Use Integrated Automation; Expect Faster GrowthMarketing Charts Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use...

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September 12, 2012CMO One-to-One: Speed, Innovation-- Top Perfection, Says PCWorld PublishereMarketer In this series, eMarketer interviews CMOs and other top marketing executives who are leaders in the digital space. eMarketer: As...

Recent Posts

• RTB Is Growing Up
• Mobile Advertising is the One to Watch
• Digital Ad Spend Slows

Research

September 27, 2012RTB Is Growing UpMediaPost/RTB insider It was recently reported by Parks Associated that real-time bidding (RTB) accounts for 12% of total digital display...

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September 25, 2012NOT THE APPLE OF THEIR EYE; Stock sinks even after selling 5 million new iPhones Boston Herald Apple’s stock fell on the news that the company had sold a record-breaking 5 million iPhones in three days...

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• NOT THE APPLE OF THEIR EYE; Stock sinks even after selling 5 million new iPhones
• Less is More for IT Buyers
• Despite Optimism, Companies Must Improve Security Strategies as Incidents Continue to Rise, According to PwC, CIO and CSO’s The Global State of Information Security(R) Survey 2013

Research

September 24, 2012Less is More for IT BuyersIDC/CMO Webinar  They told IDC’s CMO Advisory Service that marketers and sales pros need to be selective in what information...

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September 26, 2012Digital Ad Spend SlowsOnline advertising remains a bright spot among media categories but its growth rate is slowing.  IDC’s Karsten Weide tracks the...

Recent Posts

• RTB Is Growing Up
• Mobile Advertising is the One to Watch
• Digital Ad Spend Slows

Research

September 27, 2012RTB Is Growing UpMediaPost/RTB insider It was recently reported by Parks Associated that real-time bidding (RTB) accounts for 12% of total digital display...