Marco Arment on the CIA’s attempt to compromise iOS, Xcode, and other Apple software:

What would you call a targeted attack on one of America’s most successful and beloved companies in history in order to break security protections, spy on millions of citizens, intercept their communications, and steal their data?

Unpatriotic? Absolutely. Terrorism? Maybe. But those don’t quite capture what this really is: war.

I hate to sound hyperbolic, but this is the kind of thing I grew up hearing about other countries doing. I never thought it would happen here. But it has. And, we need to vote the jokers out of office that let this happen on their watch.

John Gruber on his recent comments on The Talk Show regarding the creation of USB-C:

Only that from what I’ve been told, Apple ought to be getting (and taking) credit as the leading company behind USB-C’s innovations. Not that they “invented” it, but that they “basically invented” it. I completely stand by that. But there are a lot of politics involved. One reason Apple isn’t taking more public credit for their role: they truly want USB-C to see widespread adoption; a perception that it’s an Apple technology might slow that down.

Jordan Kahn, writing for 9 to 5 Mac:

Apple’s latest memo to retail employees, obtained by 9to5Mac, asks staff to prepare for several upcoming Apple Watch dates. Required final meetings and training will take place at the end of March, followed by online preorders on April 10, when the device will also arrive for “preview” in retail stores. In the memo, Apple confirms that appointments won’t be necessary to try on the device in stores, but they are recommended.

I’m not sure if I’ll be able to find the time to go to an Apple Store during the “preview” period, as I live over two hours away from my nearest Apple Store. But, I am excited to actually get my hands on one and try it out.

Earlier this week, at Apple’s Spring Forward event, Apple announced the final launch details of the Apple Watch and unveiled a brand new MacBook. This was one of the few events I’ve been able to watch live from beginning to end. Typically I’m stuck at work when Apple is making their announcements, but I was able to sit comfortably on my couch and watch the stream on my Apple TV while making the occasional comment regarding the event on Twitter.

I’ve already linked to some of the smaller announcements, but wanted to chime in on the rest of the news and thought it was worth waiting a couple of days to digest it before publishing.

It was an exciting event from beginning to end with only a few spots that I thought could have been tightened up. I thought Kevin Lynch’s demo went a little bit longer than it needed to, especially considering much of what he demoed was already shown off at their event in September. I also wasn’t much of a fan of the Christy Turlington Burns bit — it started out strong but ended with an awkward moment between her and Tim Cook in which she did a poor job of explaining how the Apple Watch helped her during her marathon in Africa.

Apple Watch

We finally have launch details for the Apple Watch and can start swooning over the new MacBooks (more on that later) instead of speculating about pricing, release dates, and battery life. Apple will begin accepting preorders on April 10 and start shipping on April 24.

They’re doing things a little differently with the launch of the Apple Watch. Instead of expecting customers to fork over $349+ for a new gadget sight-unseen, Apple will have the Watch available to preview in their retail stores starting on April 10. This is an incredibly clever idea.

I’ve been more than willing to preorder iPhones and iPads in the past without ever touching one, but a watch is different. It’s something you wear, something that’s strapped to your body for hours a day. You can’t be expected to make a purchasing decision about such a personal object without being able to wear it first to ensure that its comfortable. And, imagine the publicity Apple will receive for all of the inevitible lines waiting outside  Apple Stores on April 10 just to get their hands on one — without even being able to walk out of the store with it.

Pricing has also been officially announced for the Apple Watch, confirming that Apple will charge more for the 42mm model (starting at $399 for the Sport model) and ending our collective speculation about the cost of the steel and gold models.

The Apple Watch (proper), built with a steel enclosure, will start at just $549 for the 38mm watch face and $599 for the 42mm. I never actually published my speculation regarding the pricing for the steel edition, but if you were to ask me on Sunday I would have guessed something in the neighborhood of $700. I just didn’t think it would have enough breathing room to be worth existing with the Sport models being so close in price. But I suppose Apple will have a much easier time upselling customers to a watch that’s only $200 more, than they would if it was twice as expensive as the Sport model.

Tim Cook also briefly mentioned the higher end Apple Watch Edition saying that it will start at $10,000 and will be available in limited quantities in select retail locations. I’m not entirely sure what that means, but I pressume that if you’re in the market for a $10,000+ watch you’ll make an appointment at one of their locations that stocks the Edition and will have an employee with you in a quieter location (off the sales floor) to try on the watch and actually make your purchase.

The final bit of news regarding the Apple Watch is that during normal usage Apple is quoting 18 hours of expected battery life. This should get the vast majority of potential owners through a day’s worth of usage, only having to charge it at night time. Apple’s own Watch battery page does note that the 42mm models typically experiences longer battery life than the 38mm models do.

MacBook

Apple also debuted a brand new Mac notebook on stage at the event. An ultra-slim, extremely portable machine that revives the name “MacBook” that had in recent years always been accompanied by the “Air” or “Pro” qualifier. The new MacBook is the thinnest and lightest laptop Apple has ever shipped — at just 13.1mm thick and weighing only 2 pounds.

Apple packed a lot of technology into this tiny notebook, clearly learning a lot from their development in miniaturization with the iPhone and iPad. It sports a 12-inch 2304×1440 Retina display that Apple designed to minimize electronics on each pixel, widening the aperture, and resulting in a screen that uses 30% less energy without sacrificing brightness. This, and Apple’s newly developed terraced batteries help achieve 9 hours of battery life on such a thin and light device.

The engineers behind the MacBook also spent some time redesigning Apple’s notebook keyboard which now uses a newly developed butterly key mechanism that increases stability and allowed them to shrink the depth of each key. They also changed their keyboard backlighting system by placing an LED behind each key to give more precise and deliberate illumination.

Apple has made some enhancements to their trackpad in the new MacBook adding preassure sensitivity (which their calling Force Touch, as they do in Apple Watch), and their Taptic Engine. This means it no longer has a physical clicking mechanism, instead relying on the Taptic feedback to give you the tactile sensation. And, Apple has debuted Force Touch gestures in OS X which gives you quick access to Wikipedia lookups, calendar entries, file previews, and more.

Force Touch gestures do worry me a little. I still get questions from family members about the right-click menu that they accidentally bring up from time to time — they don’t know why it appeared, how it happened, or why they’d ever want to use it. It’s always dangerous to add functionality that could be accidentally invoked by the user. I hope Apple has it turned off by default or, at the very least, prompts the user to turn it on alongside an informative animation that explains what it is in the first place.

Apple has removed nearly all external ports from the MacBook save for a headphone jack and a single USB-C port. The new USB-C port offers all of the connectivity you’d expect on a notebook computer (USB, HDMI, power, etc.), but unfortunately requires the use of dongles or adapters if you want to connect any current accessories.

The new MacBook will begin shipping on April 10 and comes in silver, space gray, and gold with pricing starting at $1299.

Conclusions

I still don’t expect I’ll be purchasing an Apple Watch any time soon — I’ve never worn watches and would need something a little more earth shattering in order to convince me otherwise. But, I have to admit I’m a sucker for a good hardware release and this is certainly one of them. At this moment, there’s nothing I want more than to spend hours playing around with an Apple Watch, just to see how it works — I want to see how the digital crown feels when you spin it, I want to see how bright the screen is in sunlight, I want to see how the Taptic Engine feels on my wrist.

But, I have a strong feeling that my interest would quickly wane if I had one of my own. I just can’t see myself putting an Apple Watch on every morning and actually interacting with it throughout the day. I would probably keep it up for a week or two. But after that first day I forget to wear it, I think I’d start to question why I spent so much money on something that I don’t need.

Whenever I’m asked about the Apple Watch I always say that I’d have to wait and see what developers come up with before I pass judgment on it. And, I still think that’s the case. If someone comes up with an amazing killer app for the device that blows my socks off I’ll be more than willing to purchase one. But, until that happens I’ll simply be passively interested in the entire smartwatch market.

As for the MacBook, I’m extremely interested. My MacBook Air’s trackpad has been sporadic lately and I wouldn’t mind upgrading to one of these newly announced machines. I almost never connect accessories to my current MacBook, so the lack of connectivity wouldn’t be a deal breaker for me like I’ve seen others claiming it is for them.

I don’t think I’ll end up buying one, though. The iPad Air 2 has quickly become my primary computing device and I’ve only used my MacBook Air a few times since the iPad was delivered nearly a month ago. At this point I think I’m far better off just getting my MacBook’s trackpad replaced and saving the MacBook purchase for a later date.

I didn’t mention it above, but I am happy to see that Apple has finally designed a completely fanless notebook computer. I can barely do anything on my MacBook Air without having to hear the fans whir up to full speed. I still have some overheating concerns, but I doubt Apple would be willing to pull the trigger on such a move without being confident in it.

It is ironic that the MacBook Air is no longer the thinnest and lightest notebook in Apple’s lineup, but that just leaves me wondering what Apple could do to the MacBook Air to make it worthy of its moniker. And who knows, maybe Apple will move to a similar sales approach as they have with the iPad and iPhone — selling last year’s model at a reduced price when they release the next revision. Maybe we’ll see the MacBook Air disappear completely when they announce the next MacBook and drop these current models to the Air’s price points.

I also want to give credit where credit is due, Mark Gurman nailed the MacBook all the way back in early January. His sources are incredible and everyone should be paying attention if you aren’t already.

A great chart by Louie Mantia that lists every Apple Watch case and band, highlighting which combinations are available to purchase and which ones are possible with the purchase of an additional band.

John Gruber points out this bit from the bottom of the Apple Watch Health and Fitness page:

Apple Watch is splash and water resistant but not waterproof. You can, for example, wear and use Apple Watch during exercise, in the rain, and while washing your hands, but submerging Apple Watch is not recommended. Apple Watch has a water resistance rating of IPX7 under IEC standard 60529. The leather bands are not water resistant.

That means it’s rated for one meter of submersion for up to thirty minutes. I’d love to see Apple add this feature to iPhones in the future.

From Apple’s press release:

Apple today updated the 13-inch MacBook Pro with Retina display with the all-new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, two times faster flash and longer battery life, bringing even more performance and capabilities to our pro customers. Apple also today updated the 11-inch and 13-inch MacBook Air with fifth generation Intel Core processors, Intel HD Graphics 6000, and Thunderbolt 2, and added up to two times faster flash to the 13-inch MacBook Air, making the perfect everyday notebooks even better.

Solid updates to some great notebooks. Perfect for anyone who’s a little hesitant about the new MacBook because of its lack of connectivity.

Alex Guyot, writing for MacStories:

The update includes support for the Apple Watch, improvements to the Health app, increased stability, and bug fixes.

Apple Watch support includes a new Apple Watch app (for us all to stare at longingly for the next few weeks), which is available on iPhone 5 and later.

The Apple Watch app doesn’t do much at this point, just a glimpse into the Watch pairing process and a few promotional videos in the Explore tab.

My experience with iOS 8.2 jibes with Guyot’s — it’s been incredibly stable during the few hours I’ve been using it.

From Apple’s press release:

Apple today announced ResearchKit, an open source software framework designed for medical and health research, helping doctors and scientists gather data more frequently and more accurately from participants using iPhone apps.

Five applications have already been built on ResearchKit and are now available in the App Store:

• Parkinson mPower
• MyHeart Counts
• GlucoSuccess
• Asthma Health
• Share the Journey

ReasearchKit was quite the surprise from today’s event — everything else was mostly known or partially known. I commend Apple for developing this software framework. No matter how well the new MacBooks or the Apple Watch sells, nothing that Apple announced today will have a bigger impact on people’s lives than ResearchKit.

Today at Apple’s media event, HBO CEO Richard Plepler announced a new stand-alone streaming media service called HBO Now. The service will launch exclusively on Apple devices (John Paczkowski claims the exclusivity deal will last three months) starting at $14.99 a month, with users who sign up in April getting their first month free.

Alongside the HBO announcement, Apple also dropped the price for the Apple TV down to $69. I have two Apple TVs in my house and use them everyday — trust me, if you don’t own an Apple TV, $69 is a steal.

In about 20 minutes, Apple will begin live streaming their Watch event. I’ll be watching the stream from my Apple TV’s Apple Events channel and I’ll also be following The Verge’s live blog.

I’m concerned about the future of photo management. Years ago, before computers were the hub for all of our photos, photographs were typically kept in one or more of four places:

1. Inside of frames for decorating
2. Organized inside of photo albums
3. Thrown in shoeboxes
4. Left in the envelope that they came in from the local photo shop

This all changed when digital photography took over and tools like iPhoto allowed us to more easily organize and archive our photos. The metadata contained in digital images allowed for geographical location, date and time, and even what camera the photo was taken with to be saved for us automatically. No more taking film canisters to the local pharmacy, paying to have them developed, and then hand writing all of that information onto the back of the photo once you took them home.

Simply plug your camera into your computer over USB and click the import button. Everything else is taken care of. Your images could then be easily sorted into albums or smart albums, faces could be tagged, and you could even print photos to be framed or build and purchase photo books.

Everything seemed great until we all purchased smartphones and the thought of actually plugging our device into our computer started to feel archaic. We amassed huge collections of photos in our camera rolls and never took the time to archive them on our computers.

Apple has finally announced what appears to be a solution to this problem, iCloud Photo Libraries. Any photo taken on your iPhone is automatically archived on Apple’s servers and once Photos for OS X is released this spring you’ll be able to view your photos on a native application regardless of what device you’re using.

But, I still have one major concern with this notion of saving all of my photos on Apple’s servers. You see just over five years ago, my fiancée and I decided to merge our photo libraries into one master library. This way any photo taken by either one of us would end up on both of our devices. We don’t think about who actually took the photo because it belongs to both of us.

We both enjoy sharing photos with friends and family and often launch the Photos app on our iPhone to perrors the task. As of right now, everything works well. We connect our iPhones to our Mac from time to time and import our photos into iPhoto, then we sync both of our iPhones with iTunes and each of them have the most up to date photos on our devices regardless of who shot them.

This notion of saving all of our photos in an iCloud Photo Library sounds great — we’ll never have to worry about backups, we’ll never have to physically connect our devices to our Mac, and we’ll have all of our photos with us at all times. But, the problem with that last point is that the word “our” will be a lot less inclusive than it currently is. Right now, “our” means my photos and my fiancée’s photos combined. But, if we decide to use iCloud Photo Libraries, “our” means my photos on my devices and her photos on her devices.

There’s currently no way for more than one iCloud user to maintain a single iCloud Photo Library between them. Which means if your family keeps one master iPhoto library, like my fiancée and I do, your stuck wondering what upgrade path you should take.

We could continue managing our photos the way we do now. Importing pictures into Photos for OS X the way we currently do with iPhoto and then syncing them back to our devices with iTunes. But, I’d prefer the elegance of a cloud-based solution without the need for cables and syncing.

We could ignore the want to have one singular photo library and setup iCloud Photo Libraries for both of our iCloud accounts. This would mean we’d only have access to our own photos on our own devices and would need to go out of our way to share photos that we both want access to. Not a terrible option, but I don’t have any idea what we should do with the nearly 40GB of photos and videos we’ve amassed over the past decade together.

The most likely conclusion is that we continue managing photos the way we do now and hope that Apple comes up with a solution at some point in the future. We can’t be the only ones that maintain a master photo library and I hope Apple has, at the very least, thought about solutions to this problem.

If Apple was to tackle this problem I think there’s two possible solutions for them to implement:

• Remove the iCloud Photo Library option from the iCloud preferences and replace it with a login screen inside Photo’s settings and a credentials prompt when you first launch Photos on each of your devices. This would allow multiple iCloud users to have an account shared amongst them that would be used for iCloud Photo Libraries. All other iCloud features would function as they do now, but the shared iCloud account would keep photos in sync for every member of the family or group.

This isn’t the most elegant solution as it requires you to sign up for a new iCloud account and would have you sharing the credentials to that account with everyone that wants to be in on the master library. But, it would at least give users the option and would allow us to make that decision for ourselves.

• The other option would be for Apple to build in the ability to link multiple iCloud accounts to one another. You’d have the option to send an invitation to join in a group iCloud Photo Library to anyone in the family that is interested in it. Once they accept their photo library would be merged with the existing library and all photos and changes made by anyone in the group would be synced to everyone’s device. Any user would be able to leave the group at any time at which point iCloud would allow them to “fork” the photo library into their own branch with any new photos or changes only syncing with devices associated with their account. This would be especially useful when a teenager is ready to break away from their family’s library and start building their own.

This would be my preferred solution, but would take a considerable amount of development time on Apple’s part to get it working the way I think it should.

And with either option they choose, I’d like the ability to keep each device’s camera roll separate from the iCloud library. I take a lot of pictures during the day as notes that I refer back to (hand written lists, PLU numbers in the grocery store, etc.) and would like the photos in my camera roll to only be archived when I decide for them to be.

The workflow could be: tapping the “select” button in the upper right, tapping “Add To,” and choosing the iCloud Family Library. This would keep everyone in the group from seeing these photo notes or accidental (potentially embarrassing) photos and give you the ability to prune your pictures before they’re archived for everyone in the group to see.

I certainly hope that Apple is thinking about this for when iCloud Photo Library leaves beta. there must be plenty of families or couples that would prefer the One Master Library approach to photo management. I believe that having all of your family’s photos on your device at all times, regardless of who took them, is far superior to having to explicitly share photos with your significant other or family member in order for them to use it in a project or simply show it to a friend.

A lot of great apps in here, many of which I use everyday. I wasn’t even aware that Fantastical had a Today view widget until reading this and immediately removed Apple’s built in calendar widget and replaced it with Fantastical.

Pedometer++, Deliveries, and PCalc are a few of my favorites from their list.

An interactive showcase of Apple Watch applications by WatchAware. Just another great resource for anyone still on the fence about purchasing an Apple Watch.

Mark Gurman:

Apple currently plans to introduce [its upcoming Beats-based music streaming service], at least in beta form, at its Worldwide Developers Conference (WWDC) in early June.

I’ve never used the Beats music service, but I’ve heard good things about it. Truthfully though, I’m far more excited about what Gurman’s sources are telling him about the future of Apple TV:

Sources say that Apple is also finishing up work on a slimmer Apple TV set-top-box with a more capable and tactile remote control and a redesigned operating system bundled with an App Store.

The Apple TV has been the centerpiece of my home theater setup for over seven years. I’m still incredibly happy with it despite the occasional feeling that Apple’s allowing it to languish. I’ve always felt that Apple could (and should) build an App Store for their little home theater box. And, I’m happy to hear that they’re working on it.

Matthew Panzarino, writing for TechCrunch:

People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to. A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.

This reminds me of a recent piece by Joe Darnell where he explained why he wants an Apple Watch. His key point being that the Watch will give him more time to be productive by keeping all of the distractions of his iPhone at bay and making his interaction with iPhone-centric tasks more efficient.

Matthew Panzarino also had an interesting bit about the Watch’s battery life:

In a normal day of on-and-off use, the battery usually ends up at around 25 percent, which means that you should be able to make it through a full day. It only takes around two hours to charge fully.

This seems like a reasonable expectation for any device — hitting 20-25% on my iPhone by the end of the day is my typical experience, same goes for my iPad on days of heavy usage. Charging all of my devices every night has just become a part of my daily routine. The only downside I see is that, if I decide to get an Apple Watch, I’d need to find a physical location to keep the charger. And, my bedside table is starting to get a little cluttered with my keys, wallet, pen, iPhone, and iPad.

Great piece by Mark Gurman that sheds some light on Apple Watch’s Power Reserve Mode, Heart Rate Glance, and details regarding the onboard storage, and iPhone companion app, and more.

Dr. Drang regarding a tweet by @SumocatS that points to a patent application that would allow Apple to use less gold by volume in their 18k gold:

Apple’s gold is a metal matrix composite, not a standard alloy. Instead of mixing the gold with silver, copper, or other metals to make it harder, Apple is mixing it with low-density ceramic particles. The ceramic makes Apple’s gold harder and more scratch-resistant—which Tim Cook touted during the September announcement—and it also makes it less dense overall.

The karat measure of gold is based on the mass fraction. One hundred grams of 18k gold has 75 grams of gold and 25 grams of other material. If that “other material” is a low-density ceramic, it takes up a bigger volume than if it’s a high-density metal. Because the casing of a watch is made to a particular size (i.e. volume), not to a particular weight, the Watch will have less gold in it than an 18k case made of a conventional alloy.

How much could this will effect the final price for the Apple Watch Edition? How would the press react if Apple announced pricing that seemed ridiculously low for an 18k gold watch?

A neat site that lets you see every Apple Watch model and band combination visually. If you’re planning on buying an Apple Watch, I’d suggest spending some time on this site to see what you might like before making the purchase next month.

Matthew Panzarino, writing for TechCrunch:

The reason I ask is that the Apple Watch has a port that the company has yet to show off. It’s being used for diagnostics and direct access to the Watch operating system, but it’s feasible that could be used to connect accessories in the future.

The port has a 6-dot brass contact array inside the groove for the ‘bottom’ strap connector slot. Several sources have confirmed its existence and placement to me.

It does make sense that the Apple Watch would have such a connection — in case there are ever software problems in the future that require a device restore. But, it’s something I never considered until now.

And as Matthew notes in the aforelinked piece, it opens up the possibilities for Apple Watch accessories — the most obvious would be a battery strap. But if Apple ever opens up the port to third parties, I’m sure some clever hardware engineers would come up with some really interesting use cases.

Update: 9 to 5 Mac has heard from their sources that these diagnostic ports will not be in the final production models of Apple Watch.

Speaking of OneShot, Daniel Zarick wrote about how the app came together and discussed some of the design decisions. I especially enjoyed the bit about their omission of share extensions — I don’t know anyone who uses them regularly either and rarely use them myself.

An interesting new iOS app that allows you to highlight and share screenshots of webpages on Twitter. I wasn’t aware of this trend until I saw Joe Caiati’s piece about it on dot info. I’ve seen people tweeting screenshots of their notes application as a way to write more than 140 characters without the use of a third party service, but screenshots of webpages with highlighted text is brand new to me.

I’ve mostly ignored this “text shots” (or “screenshorts”) trend until Neven Mrgan noted one of OneShot’s most compelling features:

It also promises to do something magical: figure out from your Safari screenshot the actual URL of the source page. Or rather, it promises to try it. The screenshot doesn’t actually include the URL, so what (I think) the app does is, it runs OCR on the URL at the top of the page, then checks that website for recent articles.

Now here’s where magic meets honesty: OneShot shares its uncertainty with you. If it’s not totally sure about which article you want to highlight, it has you choose it.

OneShot’s ability to figure out the URL to the webpage you’ve taken a screenshot of is fascinating to me. And, I love that the app will guess and give you options if it doesn’t know for sure. It’s much better for the app to ask rather than simply publishing its guess and getting it wrong.

For myself and many others who already have an outlet for this type of quoting and linking, I don’t expect text shots to go too much further than a few experimental tweets. But, I could easily see this trend catching on with Twitter users who are looking to share links with more specificity.

The other android smartphone announcement I paid attention to today was the HTC One M9. I like the design of the device a lot more than the Samsung Galaxy S6 or S6 Edge and I think keeping the design virtually unchanged from last year’s model was a smart idea. There isn’t much of a reason to build a drastically different phone design every single year. And, I think their industrial designers might be able to come up with more interesting design changes if they only need to do so once every two years.

The Verge’s live blog from today’s Samsung event. They announced the Galaxy S6, Galaxy S6 Edge, and Samsung Pay. I always try to keep an eye on what the major Android handset manufacturers are up to. But, I don’t see anything interesting here.

A few interesting bits from Brian Chen’s recent piece on the Apple Watch, published by The New York Times:

In an effort to maintain secrecy, engineers testing the watch outside the office even created fake casing that made the Apple device resemble a Samsung watch, one person said.

This reminds me of how Apple concealed the iPhone 4 while engineers were testing them in public. It’s funny that Apple’s devices are typically small enough to fit in a case the size of their competitors’ products.

The company also developed a yet-to-be-announced feature called Power Reserve, a mode that will run the watch on low energy but display only the time, according to one employee.

This is undoubtedly due to Apple’s use of AMOLED displays in their smartwatches, which use considerably less power while displaying primarily black screens. That’s also how Apple has managed to get a full day’s worth of battery inside the Watch — by designing user interfaces with black backgrounds they reap the benefits of an incredibly energy efficient display technology.

Apple will release the watch a bit later than it had hoped because of technology challenges. It probably didn’t help that several important employees jumped ship. Nest Labs, the smart appliance maker that was acquired by Google last year, poached a few engineers who were the very best on the watch team, according to two people.

Talent retention is tough, especially when, often, the perception of Apple is that they’ve run out of ideas or aren’t doing anything interesting anymore. Engineers, designers, and developers want to work on exciting project. And, I can imagine that another company’s job offers start to look really tempting after you’be been working on the same device for 18 months.